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Cupcake atm?

8/20/2012

1 Comment

 

Cupcake ATM?

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Yep, you betcha! That bubblegum-pink box is indeed a cupcake atm. That's right, it hand delivers fresh cupcakes directly to you after you swipe your atm or credit card. 
Located outside of the (world?) famous Sprinkles Cupcakes on Santa Monica Boulevard in Beverly Hills, this little bit of technology is available for your cupcake cravings 24 hours a day.
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Alex and I hung out in LA this weekend, and while there decided to collect as many vegan treats as we could. At least thats what I think we were doing, since by the end of the day I'd eaten three cupcakes from three separate establishments. Oh well, you win some, you lose some. 
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The cupcake atm is located on the wall between the Sprinkles Cupcakery and the newest addition to the Sprinkles family, the Sprinkles Ice Cream shop. We have yet to visit the ice cream shop (they only have two sorbets-and I prefer cupcakes!), but we're old vets of Sprinkles Cupcakes. The Newport Beach location is one of the first places Alex took me when we started hanging out; we drove down every couple of months after that to get our fill. This was pre-vegan. Alex's favorite flavor was always red velvet, mine was coconut. We'd always end up buying at least 4 and eating them all before the night was over. 
They were always perfectly moist and delicious, with a very lightly sweet frosting. Not overly sugary sweet, they always hit the spot. 
We haven't been in a while, since being vegan limited our selection pretty severely. For a long time they didn't even offer a vegan cupcake. Now, they do.
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After we found parking in one of the crowded structures nearby, we walked down to Sprinkles. It was surprisingly not busy for a summer afternoon, but it was a Monday, and it was 97 degrees outside. 
We walked straight up to the cupcake atm to order. Being that it was so slow patron-wise, we probably could've walked right into the actual cupcakery and probably bought a dozen vegan cupcakes, but we came to experience the atm, and we weren't to be deterred. 
You have to tap the screen to get things going; the screen responds by showing a complete list of all the cupcakes (including vegan, gluten-free, and dog friendly treats!), one at a time. There was at least a dozen before we hit the vegan option. They offer just one vegan cupcake: a red velvet with creamy white frosting.
Luckily for Alex, that's really all he wanted.
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We bought one to share.
It cost $4, which is $.50 more than it would've been if we'd just paid inside, but we didn't mind. 
The atm would be a great convenience on days when the 'real' Sprinkles has a line out the door and down the block, like it usually does on a sunny summer day. Its also kind of just fun to use.
It's constantly being reloaded, dispensing up to a thousand cupcakes a day, holding hundreds at any given time. But don't stress, the cupcakes are always baked fresh right next store, so you'll never end up with a crummy cupcake.

For which flavors Sprinkles is serving and when, click here.
For directions to the atm, click here.
If you live near LA, try it! It was neat and something you can always tell stories about later. Plus, Sprinkles makes a damn good cupcake, its worth the visit!
[And how cute is the edible sugar 'V' for vegan?]
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1 Comment
Logan link
2/8/2013 09:03:15 am

Thanks for posting, I had a quick look at your article and found it very interesting

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